‘Kumawood is not dead’ – Mercy Asiedu insists

“Kumawood is not dead. Actors and actresses are still available; producers are still available; it’s just that technology has changed,” Asiedu stated.

She highlighted the shift from physical CD sales to digital platforms, noting that producers used to recoup their investments quickly through CD sales, a model that is no longer viable.

“At first, producers could release films every Monday and get their money back within the week. But now, nobody is buying CDs anymore,” she added.

Mercy Asiedu attributed the situation to industry players who were slow to adapt to technological advancements, stating that this delay is a major reason for the industry’s struggles.

“Those responsible for the film industry in the country weren’t quick enough to adapt to changing technology, which is why we are where we are,” she explained.

At a recent meeting in Accra between the flagbearer of the National Democratic Congress (NDC) and the Creative Arts community, actress Oheneyere Mercy Asiedu passionately expressed her support for John Mahama.

Asiedu emphasised the tangible improvements and support the industry received under Mahama’s administration.